Whenever you perform a technical SEO audit, you’ll always have tons to fix. The important thing is to get your priorities straight first. Luckily, Ahrefs’ Site Audit gives you a predefined priority rating for each issue. However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to begin.
Header Tags (H1, H2, H3, etc.)
Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on the freelancer’s experience and the complexity of the project. Of the two, SEO is the most essential tool for most businesses. Any company with a web presence must focus on SEO to ensure they are visible to online searchers. While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides. When you analyze your competitors in your SEO audit for 2025, you’ll also want to look at their content. Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results.
- After the audit, Lighthouse will generate a report and notify you of URL issues compromising your site’s usability on mobile devices.
- Perform your technical SEO audit at the end of your strategy.
- GrowthBar has a number of features, but it really excels in content auditing.
- One of the best ways to improve this metric is by building backlinks.
- Google is smart enough to know whether or not you’re intentionally and maliciously duplicating content on your site to clog the SERP with your site’s URLs.
To cut out some of the noise, we’ve nailed down 10 core elements to a successful SEO audit. And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find. Well, we’re here to help you get the higher rankings, traffic, and conversions you desire.
Technical SEO Audit Workbook
Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative SEO Anomaly for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.
I aimed to make this SEO audit checklist universal, covering all major steps of a technical SEO audit. But you can adjust the approach to align with your unique needs and goals. Overlooked issues and bugs often result in poor website indexing, faulty user experience, and lost profit. SEO audit tools are an absolute game changer when it comes to improving your SEO. Technical issues surface on almost every website at some point in their life. Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results.
Data Analytics in Marketing
You can use it to find out whether your page isn’t appearing or isn’t appearing properly in Google search results. As you can see above, it gives you a score based on your site issues. You’ll find a list of issues (along with the scoring) in the following topics. If you want to crawl unlimited URLs, you should go with their premium plan which costs you 150 Euros per year.
But nowadays, if a domain has a deeply entrenched penalty, starting fresh might actually save time and effort in the long run. The first thing I did was dive into a thorough content audit. We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues.
